Marketing
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Portfolio
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Marketing • Portfolio •
ABOUT
With a background in marketing and design, I’ve built my career around storytelling, strategy, and creativity. From corporate projects to small business branding, I bring a thoughtful and intentional approach to every opportunity. I’m currently growing my experience in both digital marketing and client-focused roles, blending strategy with design to create meaningful results.
— CAREER
I’m currently studying Marketing at the Carlson School of Management at the University of Minnesota, with a minor in Entrepreneurial Management, and I’m expected to graduate in May 2025. Throughout my time at Carlson, I’ve held leadership roles and worked on real-world client projects that strengthened my strategy, innovation, and creative problem-solving skills.
— EDUCATION
I’m passionate about connecting with people through thoughtful experiences—whether it’s through design, content, or community-driven work. I’m especially inspired by brands that lead with purpose and value authenticity. Creating work that feels personal, impactful, and human is what drives me every day.
— PASSION
Featured Projects
Panhellenic Minnesota
Biscuit and Bertie
Beem Light Sauna
Good2BSocial
Biscuit and Bertie
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Biscuit & Bertie is a small business based in Minneapolis that brings comfort to people grieving the loss of a pet. We create thoughtfully curated comfort boxes designed to support healing and offer a sense of care during a difficult time. Each box includes items chosen to help recipients feel seen, supported, and loved. Our mission is to honor the bond between people and their pets through simple, heartfelt gestures.
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I lead all social media content creation and strategy for Biscuit & Bertie. This includes planning and producing original content, writing captions, managing the posting schedule, and engaging with our online community. I also develop campaign strategies that align with our brand voice and goals, track performance metrics, and adjust content based on data insights. My goal is to grow our presence, build meaningful connections with our audience, and share our mission in an authentic and impactful way.
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I created the Be the Light campaign as a way to invite our community to support others experiencing pet loss through small acts of kindness. For $88, individuals could sponsor a comfort box to be donated to someone in need of support. The campaign ran for seven days and aimed to sell 100 boxes. I led the entire campaign strategy, including content creation, daily themed posts, testimonial sharing, progress updates, and community engagement through story submissions and nominations. The campaign not only raised awareness for our mission but also created a space for healing, generosity, and connection.
Beem Light Sauna
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Beem Light Sauna is a wellness studio located in Edina, Minnesota, specializing in infrared sauna and red light therapy. Designed to support both physical and mental well-being, Beem offers private, calming sessions that promote relaxation, detoxification, recovery, and skin health. Each visit takes place in a private suite with customizable settings to create a personalized self-care experience. With a modern and approachable atmosphere, Beem is dedicated to helping guests feel better, brighter, and more balanced.
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As the Marketing Manager and Sauna Attendant at Beem Light Sauna, I balance both the operational and creative sides of the business. I ensure the health and maintenance of the sauna spaces, providing a safe and welcoming environment for all guests. In addition, I lead content creation efforts, including planning, writing captions, and capturing photography that showcases the space and our services. My role also involves strategizing and executing marketing campaigns to engage our community and promote the benefits of infrared sauna and red light therapy. Through this combination of hands-on and strategic work, I strive to create a memorable experience for both clients and followers.
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One of the campaigns I contributed to at Beem Light Sauna was the Bride campaign, created in collaboration with a nearby bridal gown boutique. The campaign's slogan, "Beem for your big day," was designed to promote Beem’s infrared sauna and red light therapy services as a way for brides to relax and prepare for their wedding day. My role involved capturing photos for the campaign, as well as assisting with editing the banner that is now prominently displayed outside the studio. The campaign was a great success in drawing attention from brides-to-be and building a connection with our local community.
Panhellenic Minnesota
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The Panhellenic Community at the University of Minnesota is made up of 14 diverse and dynamic sororities that foster leadership, sisterhood, and personal growth. As part of the larger Greek Life system, Panhellenic women are committed to academic excellence, community service, and creating meaningful bonds that last a lifetime. The community provides opportunities for members to develop skills, give back to the community, and be part of a supportive network of strong, empowered women. Through a variety of social, philanthropic, and leadership initiatives, the Panhellenic Community continues to make a positive impact on campus and beyond.
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As the Vice President of Marketing and Public Relations for the Panhellenic Community at the University of Minnesota, I worked closely with the heads of marketing for all 14 chapters to coordinate strategies for both formal and informal recruitment. I was responsible for creating and executing social media campaigns, email outreach, and all promotional materials that showcased the Panhellenic community. One of my key projects was designing merchandise for formal recruitment, which was proudly worn by about 200 members. My role was integral in helping to elevate the visibility and engagement of Panhellenic recruitment, while also fostering a unified and cohesive brand across all chapters.
Good2BSocial
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Good2bSocial is a New York-based digital marketing agency specializing in serving law firms and legal professionals. They offer a comprehensive suite of services, including digital marketing strategy, social media management, content creation, search engine optimization (SEO), and website design and development. Their mission is to help legal professionals understand and leverage digital marketing to enhance their online presence, attract clients, and achieve business growth. In August 2023, Best Lawyers®, a prominent lawyer ranking and review company, acquired Good2bSocial, expanding digital marketing services for their legal clientele.
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At Good2bSocial, I actively participated in marketing meetings to strategize and collaborate on campaigns. I was responsible for writing LinkedIn and Instagram posts that engaged the audience and promoted the agency’s services. My role also included conducting hashtag research to increase post visibility and reach. Additionally, I assisted with publishing blog posts, ensuring content was aligned with the company’s marketing goals and resonated with the target audience. Through these efforts, I contributed to enhancing Good2bSocial’s digital presence and online engagement.
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I contributed to the development and publication of the 2023 Social Law Firm Index white paper on Good2bSocial’s website. My role involved assisting with research, data analysis, and content creation to help produce insights into how law firms are using social media. I collaborated closely with the team to ensure the white paper highlighted key trends and actionable takeaways for law firms looking to enhance their social media strategies. The white paper became a valuable resource for clients and prospects in the legal industry seeking to optimize their digital marketing efforts.